By The Star Staff
Artificial intelligence (AI) has transitioned from being a futuristic concept into a crucial tool for business transformation and growth.
Recognizing the need for companies in Puerto Rico and the Caribbean to leverage the technology, businesswomen Astrid Vélez and Elsa del Pino have announced the launch of Masters of AI Strategy, an initiative designed to train and guide local companies in integrating AI into their processes to accelerate growth, according to a statement issued earlier this week.
A 2024 McKinsey survey revealed that 50% of companies in the United States have already adopted AI in some capacity, resulting in productivity increases of 20% to 30%. Similarly, Gartner projects that by 2027, AI-driven automation will reduce global operational costs by 15%.
“Having the right support to understand what artificial intelligence can do, to identify the right tools, and to learn how they can be applied in critical areas of the company is essential,” said Vélez, a business strategist and consultant with extensive experience in neuroscience and corporate leadership in Puerto Rico, as well as the Hispanic market in the United States, and Central and South America. “Masters of AI Strategy provides a clear and practical roadmap to turn this technology into a genuine engine of expansion.”
Del Pino, an expert in AI and neuromarketing, emphasized that the project goes beyond theoretical training
“Many AI initiatives are limited to technical instruction or experimentation,” she said. “Our goal is for entrepreneurs and their teams to understand how to apply artificial intelligence immediately and effectively, aligning it with their business strategies to achieve tangible results in a short timeframe.”
The program aims to impact 500 companies this year and focuses on five key areas. Firstly, it provides training for leaders and teams to transform them into AI experts, emphasizing how to leverage technology for informed and strategic decision-making. Secondly, the program supports the development of business growth plans, ensuring AI is incorporated in alignment with business objectives for maximum impact. Thirdly, it offers practical training in AI implementation, enabling teams to utilize AI tools to enhance agility and productivity. Fourthly, the project facilitates business automation and efficiency through customized solutions, such as chatbots, CRM systems, and intelligent workflows. Finally, it promotes a positive mindset toward AI, transforming technological change into an empowering resource that improves business outcomes.
The economic potential of integrating AI into business is vast, Vélez noted. According to PwC, AI-based automation could contribute $15.7 billion to the global economy by 2030. However, a significant challenge remains: preparing workforce teams. A Deloitte study indicates that only 17% of companies believe their employees are ready to collaborate with AI. Vélez noted that Masters of AI Strategy aims to bridge that gap through an approach that combines strategy, training and cultural transformation.
“AI is not designed to replace people, but to enhance their productivity and capacity for innovation,” Del Pino said. “Companies that recognize this and take timely action will gain a significant competitive advantage.”
Comments